Bulk SMS marketing is a strategic approach to sending a high volume of text messages to customers and prospects via SMS technology. It helps you communicate with your audience via a channel encouraging immediate connection and engagement. According to a report by EZ Texting, 77% of consumers respond to text messages within fifteen minutes, and 59% respond within five minutes—significantly faster than other channels.
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This immediacy is what makes text messaging marketing so powerful. However, it also means you must have a plan for following up. 66% of consumers expect a response to an SMS message within an hour. That’s why the content and links in your messages need to be reliable and secure. Providing a seamless experience from the message they receive to their end goal helps make it easier for them to convert.
When you understand how to use this channel effectively, you can foster stronger relationships with your target audience and scale your messaging strategy quickly and efficiently.
Bulk SMS marketing is one of your company’s most immediately engaging communication channels. With the right bulk SMS gateway—the tool you use to facilitate sending high-volume SMS messages—you can quickly scale your SMS campaigns and streamline the process for your team.
SMS marketing messages also have a higher open rate than other marketing channels, sometimes reaching 98% per EZ Texting. SMS marketing can also have a very high ROI, with some sources stating that SMS can generate $71 per every dollar invested in the strategy. This return can be especially beneficial for small to medium-sized businesses, where every dollar counts.
Text messages are a more familiar and user-friendly channel as well. Most people in your audience will already use the channel to communicate with friends and family. That means you can have more fun and add more of your company’s personality in SMS marketing campaigns.
When you partner with a link management platform like Rebrandly, you can also use bulk SMS marketing to send out secure, branded links to build trust and strengthen your relationships. Those branded links can also boost conversion rates by 39% for your mobile marketing campaigns.
The easiest way to implement bulk SMS is to use a solid and reliable tool. There are many to choose from including:
Once you’ve chosen your tool, you can simply open its app or web interface, sign in and type or paste your text message and branded link in. Most interfaces will show your character length and most services also offer the option to personalize your texts with the recipients first name, last name, as well as some more advanced options.
You’ll also be able to choose who the sender appears as and which lists you want your messages to go to. Don’t forget to check out the cost of your campaign before you confirm.
Bulk SMS marketing is a critical part of your marketing campaign strategy. Here are a few tips and best practices you can use to help get your first SMS campaign up and running as quickly and efficiently as possible.
A successful SMS marketing campaign starts by choosing a reliable SMS marketing tool. The tool you choose will determine how easy it is to build campaigns and your ability to customize messages. There are many to choose from, including:
Most platforms allow you to define character lengths, personalize with relevant information, and bulk-generate SMS messages. Rebrandly’s Bird integration lets you to add dynamic, branded links directly to your SMS messages and streamline the content creation process for each campaign as well.
Once you’ve chosen a tool that integrates with your current technology stack, you should start determining what you want to achieve from your SMS marketing campaigns.
At the start of the process, it is crucial to nail down the strategic goals and objectives for your bulk SMS campaigns. A clear strategy simplifies creating a high volume of SMS messages and gives your team the guidance they need to execute as efficiently as possible.
You can use mass texting for several different marketing and communications purposes:
Once you’ve determined the kind of SMS campaign messages you want to send, define the metrics you want to impact and the potential ROI. Then, outline those goals in a shared document for your team and move forward, knowing that everyone is working towards the same results.
Every message you send as a part of your bulk SMS campaign needs to be seen as credible and reliable to both recipients and their mobile carriers. Rebrandly provides secure, branded links for your bulk SMS marketing campaigns, ensuring every message is trusted and recognizable.
Branded links also help reinforce your company’s personality and create links for any type of campaign—like using a brand.store domain, for example. A consistent experience ensures that everyone receiving these messages knows who sent them and is confident to click through.
Consumers expect a certain level of personalization whenever they interact with your company. Creating that experience starts by understanding the different kinds of people that make up your audience and their specific needs. And it can significantly increase conversion rates when you do.
Personalized campaigns are highly effective at conversions, boost engagement, and encourage better customer relationships.
Use your marketing and demographic data to build customer personas and profiles, which you can turn into target audiences. With a link management platform like Rebrandly, you can create links that dynamically route traffic based on characteristics such as location, language, device type, and more. Dynamic traffic routing helps you serve audience content tailored to their native language and specific to their needs.
You can also use digital analytics platforms like Amplitude or Clearbit to enrich each SMS message with details such as name, account number, etc. And create messages that speak directly to the individuals in your audience.
Timing matters. If your audience isn’t ready to engage with a message as soon as they receive it, you’ll miss out on conversion and the potential to build a stronger relationship. Segmenting your audience is the first step towards sending text messages at the right time; then, you can designate the time zone based on their location and schedule texts at precisely the right time.
This time-specific experience is especially important when you have a sale or promotion that only lasts for a specific time. That’s where link expiration with Rebrandly can help. This feature lets you automatically create links that expire after the promotion ends, increasing your audience’s urgency and spurring more clicks. Over time, you can also learn what times work best for your messages and refine the send times accordingly.
Like other marketing campaigns, bulk SMS marketing benefits from strategic monitoring and analysis. Segmenting your audience, using Dynamic Link Routing, and adding UTM parameters to your branded links help you track precisely how effective your bulk SMS messages are at connecting with your audience.
Granular tracking parameters let you see which content, topics, and CTAs best drive customer engagement and how those messages lead to conversions. This data makes it easy to optimize your bulk SMS marketing and create more effective campaigns in the future.
The high levels of engagement for SMS marketing and new features in SMS communications help you connect with a large audience.Using branded and secure links in your messages boosts this engagement even further by ensuring a seamless experience for anyone who clicks through.
Businesses across various industries have found SMS a versatile and impactful solution. SMS allows businesses to reach their audience in real-time, from appointment reminders and special promotions to urgent updates.
Bulk SMS marketing allows companies to send personalized, timely messages to large groups of people. With most texts read within minutes, capturing attention and driving action is an efficient method.
In this article, we will explore the importance of bulk SMS marketing for businesses and highlight its ability to deliver impactful messages and simplify outreach efforts.
Mass text marketing involves sending numerous text messages to a targeted audience simultaneously. This cost-effective approach allows businesses to reach customers for diverse purposes like product promotion or time-sensitive information sharing.
While some businesses use a short code (a 5-6 digit number) to send bulk text messages, using the business’s number can often be more effective and feel more personal. Either approach works for bulk messaging.
Businesses require a reliable platform with scheduling and advanced campaign creation texting tools for a successful campaign. These tools simplify SMS and MMS marketing, which saves time and resources.
MMS can also be very compelling and will get immediate attention. Using images allows the SMS message length to be shorter since more details, such as an invitation to an event, can be included in the image itself.
In SMS marketing, a compelling, concise, and personalized message is essential. Addressing recipients by name improves engagement.
Mass messages have numerous benefits. Some of them include:
SMS allows businesses to create a strong sense of urgency that other channels often struggle to achieve. With an almost immediate read rate, companies can prompt customers to take action immediately.
While many marketing channels offer personalization, SMS segmentation tailors messages to individual customer behaviors and purchase history. Because SMS is direct and personal, it feels less intrusive than other channels when done right.
SMS is an excellent channel for rewarding loyal customers with exclusive offers or early access to sales. This makes subscribers feel valued and more likely to stay opted in.
Bulk SMS marketing also allows businesses to target customers at stages of the customer lifecycle, from onboarding to retention. A targeted approach helps businesses maintain customer relationships over time rather than solely focusing on one-off promotions.
SMS marketing can be integrated with other marketing channels to amplify campaign impact. For instance, if a business launches a new product across and social media, a follow-up SMS can remind customers to take specific action.
Sending quick polls or SMS surveys helps businesses gain insights into customer satisfaction, product preferences, or future purchase intentions. These insights allow them to make data-driven decisions without the delay of traditional survey methods.
Unlike other channels, SMS can simplify communication with customers. Appointment reminders, delivery notifications, and order status updates are examples of transactional SMS that reduce the need for manual follow-ups.
When launching a mass texting campaign, it’s crucial to consider several key factors to ensure its success and compliance.
Here’s what to consider:
Regulations like the Consumer Protection Act (TCPA) require businesses to get permission from recipients before sending them any messages. Customers should opt-in to receive messages, typically by signing up through a form or texting a keyword to a shortcode.
When people choose to receive your texts, they’re more likely to stay engaged, and you’re legally covered.
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Aside from obtaining consent, part of SMS compliance is delivering value. Customers who opted in expect relevant and helpful messages. Misleading or vague content can harm your credibility and lead to complaints.
Therefore, always be clear about who you are, why you’re contacting them, and how they can benefit from the text message marketing.
A key SMS marketing regulation is obtaining proper consent upfront from recipients, typically through opt-in processes. Opt-in strategies can include having prospects or customers complete a web form that allows them to accept text messaging as their preferred communication channel.
Another interesting way to get people to sign up is by using catchy keywords like JOIN or VIP. You can hook them in by promising early access to products or special deals for text subscribers.
Giving people an easy way to say “no thanks” is as important as getting them to sign up. It shows that you are respecting their privacy.
Advanced systems do more than unsubscribe someone when they text STOP or UNSUBSCRIBE. They use AI to understand the sentiment behind the message, ensure that opting out is smooth, and respect the person’s wishes.
For instance, if someone texts back something like “I don’t want these anymore,” a mass texting service like Textellent can detect negativity and automatically opt that recipient out of future texts.
Personalization is more than just using someone’s name; it should also match what the customers like and how they behave.
Next-generation segmentation categorizes the audience into groups based on various factors, such as purchase history and attendance at specific events or locations. Each segment receives SMS text messages tailored to their unique preferences and interests.
With advanced tools, you can manage a campaign from the main office and send it to various locations, all adjusted for their local time zones. This makes running nationwide SMS marketing campaigns easier while ensuring messages reach people at the best possible times.
For example, a restaurant or chain might schedule SMS or MMS messages with a picture of the delicious meal promoting daily lunch specials to be sent out just before lunchtime. This ensures that customers receive the message when they are likely to make dining plans.
Timing is not just about the time of day but also considers the timing of the message in the customer’s journey. For instance, e-commerce businesses can send SMS reminders to customers who have abandoned their shopping carts, encouraging them to complete their purchases.
These reminders should be timed strategically to re-engage the customer at the right moment, increasing the likelihood of conversion.
Using tags in bulk messaging lets you organize your audience based on their past actions, habits, or likes. So, instead of sending a one-size-fits-all message, you can tailor your approach and reach out to people in a way that resonates with them.
This detailed way of organizing your audience helps marketers send mass text messages connecting with specific groups. It ensures that marketing messages are relevant and interesting to the people getting them.
Avoiding the same message also reduces the chance of people getting tired of hearing from your business.
The result is a more effective bulk messaging strategy that reaches a broader audience and establishes meaningful connections with distinct customer groups.
You can create SMS content that captures attention and drives meaningful engagement and action from your audience. Here are key strategies you can implement:
Given the limited space, your text message needs to be clear and direct. Start with the most important information. Choose words that pack a punch. Verbs like “Save,” “Discover,” and “Join” can motivate action quickly.
A retail store might employ phrases like “Hurry, limited-time offer” to create urgency and prompt immediate action.
MMS provides more flexibility in providing greater detail and maybe an illustration of the product being promoted. Adding in some images can grab people’s attention right away.
Plus, a picture can say a thousand words, right? It means you can keep your SMS marketing messages short and sweet and include all the relevant details (like event invites) in the image.
SMS templates that start with “Hi [Name]” immediately feel more individual and engaging. Mention something specific to their likes or past interactions with your brand.
If they recently purchased a product, a follow-up with related items can show you’re paying attention.
Pick emojis that match the tone of your message and appeal to your audience. A smiley face or a thumbs-up can add warmth and friendliness. You can use emojis to highlight key points or replace words, making your message more visually engaging and easier to read.
Including a link to a mobile-optimized landing page boosts the message and leads to conversions, offering more information or transaction opportunities.
You’ll want to explore the specific metrics and see how each message resonated with your audience. Let’s break down the most essential SMS metrics that can optimize your bulk marketing campaigns.
Given SMS’s immediacy and direct nature, open rates are generally high, often reaching 95% or more within minutes of delivery. This gives you a quick read on your SMS campaigns’ initial interest and effectiveness.
The click-through rate measures the percentage of recipients who click on a link within your SMS message. If your message includes a call to action (CTA) that directs users to a webpage, product, or special offer, the CTR shows how effective the message was in prompting that action.
The conversion rate tells you how many of those who clicked through completed the desired action—whether it’s making a purchase, signing up for a webinar, or filling out a form. Conversion is the end goal for most campaigns, so this metric holds particular importance.
The response rate is the percentage of recipients who reply to your SMS message. This is particularly relevant for two-way SMS marketing, where you seek direct engagement, such as responses to a survey.
The opt-out rate measures how many subscribers unsubscribe after receiving a specific SMS. This metric is crucial because it tells you if your messages’ frequency, content, or timing might be driving people away.
The delivery rate shows the percentage of messages successfully delivered to recipients. A low delivery rate might indicate issues with the quality of your contact list or potential technical problems with your SMS platform.
ROI measures the profitability of your SMS marketing campaigns. It’s calculated by comparing the revenue generated from the campaign with the cost of running it. This metric is handy for understanding the financial impact of your SMS efforts.
Customer Lifetime Value (CLV) is the total revenue a customer is expected to generate during their relationship with your brand. SMS marketing can significantly increase CLV by keeping customers engaged and encouraging repeat purchases.
A/B testing involves comparing two message versions to see which performs better. This can include testing different CTAs, sending times, wording, or incentives. Tracking A/B testing results helps refine your messaging based on real data.
Time-to-engage measures how quickly recipients engage with your SMS after receiving it. This can be useful for understanding when your audience is most active and responsive.
Reach your customers instantly with Textellent’s bulk SMS feature—where each message becomes a direct line to your audience.
Every business is unique, and Textellent gets that. The platform provides solutions for your goals, industry, and specific challenges.
With options for personalized messaging and two-way conversations, you can create genuine connections with your audience. Each message feels tailored to the customer, building stronger relationships and encouraging more interaction.
Explore Textellent’s features by signing up for a free trial or request a demo consultation.
Mass texting is a powerful way to reach a wide audience and improve customer engagement. It’s ideal for announcing new products, sharing deals, or keeping in touch.
Businesses can personalize messages, schedule them for the best time, and track their performance.
For a campaign to remarkably hit its mark, you need a trustworthy platform that lets you schedule your mass messages and set up advanced bulk campaigns using texting tools. These help you easily manage your SMS and MMS marketing and save time and effort.
Promotional SMS messages are marketing texts sent to potential or current customers to promote offers, products, or services.
Transactional SMS messages, on the other hand, provide recipients with the information they need, like order confirmations, booking details, and alerts, and are not used for promotional purposes.
Even with a small list, you can benefit from mass SMS marketing. Build a quality list by encouraging opt-ins through your website, social media, and in-store promotions. As your list grows, you can scale up your SMS marketing efforts.
The frequency should be balanced to keep subscribers informed without overwhelming them. This can vary depending on your audience and industry, but starting with a few monthly messages and adjusting based on feedback and engagement are effective approaches.
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