Are you looking for an easy way to reach your customers? Many businesses in India use Business API for this. But why work with a reliable Business API service provider in India? Here are some reasons to think about.

You will get efficient and thoughtful service from ITNIOTECH.

How Does a Trusted Business API Provider India Help Customer Engagement?

messages feel personal. They show up in the chat app your customers use every day. This makes your messages feel natural and timely. People often read messages faster than emails or other messages.

Imagine you run a shop. Sending updates about an order or a sale through can catch your customers’ attention quickly. This leads to better responses and faster actions. Millions of people in India use daily. Choosing a good Business API provider India means reaching your customers where they already spend time.

also lets you send images, videos, and quick reply buttons. These make messages more interesting. Customers find it easier to respond or take action.

Better engagement often means happier customers. It also means more sales and repeat business.

Why Work with a Reliable Business API Service Provider in India?

Sending messages that don’t arrive wastes time. A reliable provider makes sure your messages reach customers fast and safe. This helps your business avoid delays and mistakes.

Trusted providers follow ’s rules. They keep your data safe. This stops your messages from getting blocked or marked as spam. It also keeps your brand’s good name.

Good providers link API with your existing systems like CRM or sales software. This keeps communication easy and organized.

Think about a healthcare clinic. Sending appointment reminders is important. If messages fail, patients might miss visits. This hurts the clinic and the patients. A trusted provider helps avoid these problems.

Reliable providers also offer support. If something breaks, they help fix it fast. This cuts downtime and keeps customers happy.

Key Benefits of Partnering with a Top Business API Provider India

A strong provider offers more than sending messages. Here are some benefits:

Automated replies handle common questions anytime. This helps customers get answers quickly.

Messages can include pictures, videos, and buttons. This makes them clear and interactive.

You get reports showing who opened and replied to your messages. This data helps improve your campaigns.

The service can grow as your business grows. Whether 100 or 100,000 customers, it works smoothly.

It is often cheaper than using call centers or other messaging ways.

This lets you avoid tech troubles. You can focus on serving customers well. You get quick answers and updates to keep them happy.

Working with a trusted Business API provider in India makes talking to customers much easier. It helps build trust and keeps customers coming back time and again. When your communication is clear and timely, customers feel valued. This builds a positive reputation for your business. A good provider is more than just a service—you get a partner who supports your communication needs every step of the way.

GetaMsg is one such provider. They offer simple, reliable, and scalable Business API services tailored for businesses of all sizes. Whether you are a small startup or a large enterprise, GetaMsg helps you reach your customers efficiently. Their platform supports automation, personalization, and real-time delivery to ensure your messages get noticed.

Choosing a dependable provider like GetaMsg reduces the chance of message delays or failures. This means important notifications, order updates, or reminders reach your customers when they need them most. It also ensures your business follows ’s guidelines and data privacy rules. This keeps your communications safe and compliant.

Beyond message delivery, GetaMsg provides tools to track how your campaigns perform. You get reports showing open rates, responses, and engagement trends. These insights allow you to improve your messaging and better serve your audience over time. This data-driven approach helps your business stay competitive and responsive to customer needs.

In short, partnering with a reliable Business API provider in India can change how you interact with customers. It makes communication smoother, faster, and more personal. This often leads to higher satisfaction, better loyalty, and increased sales. If you want to grow your business and keep customers happy, picking the right API partner matters.

To learn more about Business API and how GetaMsg supports businesses like yours, visit ’s official API page. Take the first step towards better communication today.

For more API Providersinformation, please contact us. We will provide professional answers.

Business API Providers: Official vs Third-Party

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Business API Provider

, boasting a massive user base of 2 billion, is a powerful tool for any customer-centric business. But to utilize for business communication, you’ll need a Business API Provider (BSP). But with so many options, selecting the right BSP can feel overwhelming. This guide will help you navigate your choices!

What is a Business API provider?

A Business API Provider is a company authorized by to offer access to the Business API. This API allows businesses to integrate messaging functionalities into their existing systems.

Since May , there are two types of API available: the Cloud API and Business API. These premium solutions enable businesses and enterprises to communicate and convert customers effectively. While the Cloud API can be obtained from BSPs, this blog focuses on the Business API.

How does a Business API Provider help?

By connecting to the Business API through a provider like iMBrace, brands can scale personalized and automated conversations immediately. From marketing messaging and social selling to customer support and personalized notifications, these providers offer various functionalities to enhance customer engagement.

Broadcast messages with

Broadcast offers a powerful tool to reach both potential and existing customers. It goes beyond simple messaging by allowing you to include interactive messages and call-to-action (CTA) buttons, boosting customer engagement.

Streamlining Sales with Business

For some customers, navigating e-commerce websites can be a hassle. Building and optimizing an online buying journey takes valuable time.

Business offers a simpler solution: the catalog and payment links. These features allow customers to browse products in , and pay directly within the familiar chat interface. Leverage this to your brand's advantage by creating a seamless shopping experience directly within .

Customer Service with

Elevate your customer experiences by providing exceptional support where your customers already are. Moreover, you can manage conversations efficiently by utilizing the features such as multiple logins and bots, to streamline support workflows and handle inquiries effectively.

Remind and Update Customers with Personalized Notifications

Auto sends delivery statuses, and other order details to customers. No more copy and paste jobs, at the same time make no mistakes.

Power Up Support with Conversational AI

Chatbot can address frequently asked questions (FAQs), provide instant 24/7 support and free up human agents for more complex issues. Customer information during interactions can also be collected for targeted marketing campaigns, allowing you to personalize your marketing strategies and boost engagement.

Business Providers: Official vs Third-Party

This section highlights the similarities and differences of these three Business Providers: 360dialog, Chat API, and Twilio.

360dialog & Twilio
360dialog and Twilio are official BSPs, offering rich messaging capabilities such as files, images, location, audio, video, links etc.

Chat API
Chat API is a third-party Business API Provider that can create chatbots and integrate with business systems. Although Chat API is convenient, it lacks the stability and authenticity provided by official providers.

Official vs Third-Party

Official (360dialog & Twilio)Third-PartyBroadcastInstant and no limitation.
Sending limit can be increased based on approval. messages /day
5 sec interval /messageLegalityApproved by WhatsAppViolates ’s terms ( may take legal actions)Message content sentTemplate message approval requiredNo limitationVerified green badgeAvailableNot available Groups & User ProfilesNot supportedSupported

Third-party providers like Chat API offer more freedom in message content, but come with drawbacks. They lack the functionality and security of official Business Solution Providers (BSPs) like 360dialog and Twilio. On the other hand, official BSPs require businesses to submit messages for approval beforehand to prevent spam. This ensures a higher quality experience for both businesses and customers.

Messaging Limits

• Third-party providers: Services like Chat API typically limit daily messages to 6,000 and send them with 5-second delays to avoid spam flags. However, using unofficial providers like Chat API increases your risk of being blocked by .
• Official providers: 360dialog and Twilio offer instant message delivery and unlimited broadcasts (pay-as-you-go).

Regardless of the provider (Chat API or official options), never spam users you haven't interacted with before.

Reliability and Verification: The Green Tick Advantage

• Third-party providers: Chat API offers a familiar experience, mirroring functionalities like user profiles and groups found in web and desktop. However, it lacks the official stamp of approval.
• Official providers: In contrast, businesses using official Business Solution Providers (BSPs) like 360dialog and Twilio can apply for the coveted green verified badge. This badge signifies legitimacy and builds trust with customers right from the start, a crucial advantage unavailable with Chat API.

template & session messages

Official Business Solution Providers (BSPs) like 360dialog, and Twilio ensure your messages comply with the regulations through template and session messages.

Template Messages

Pre-approved message formats for marketing or outbound notifications such as delivery alerts, appointment reminders and more.

• Required for messages sent over 24 hours after a user’s last response.
• Categorized conversations starting June (Utility, Authentication, Marketing).
• Submission for approval is necessary, with costs varying by country.

Session Messages

Messages exchanged within a user-initiated conversation (lasting 24 hours from the last received message). Can be initiated by waiting for a user message or sending a Template Message to prompt a response.

Number & Connectivity: Key Differences

Official (360dialog & Twilio) Third-Party (Chat API) New number 360dialog: New or existing business number required
Twilio: A new virtual number required Not required web/desktop Not applicable Must be disconnected internet connectivity Not required Always required Business App Connectivity Not required Always required

• Constant Online Presence: The Business App needs to be constantly online, impacting stability in areas with low connectivity.
• Limited Device Usage: Chat API requires the to be connected and cannot be used with Web/Desktop, increasing the risk of missed messages.

Official BSPs Offer More Flexibility:

• No Constant Connection Needed: 360dialog and Twilio function even without a constant internet connection or the Business App running.
• Multi-device Logins: They allow simultaneous logins on multiple devices, ensuring messages reach the most qualified agent for faster customer support.

Business API Provider Fees and Pricing

Business API ProviderOfficial (360dialog)Official (Twilio)Third-Party (Chat API) number costUSD 6 – 25 /virtual numberUSD 6.50 /Skype numberNot applicableProvider service costUSD 50 – 65 /monthUSD 0.005 /messageFirst number free
USD29 /month per additional
number (no longer applicable as of June )First conversationsFreeFreeNot applicableUser-initiated conversationsUSD 0. /conversationUSD 0. /conversationNot applicableBusiness-initiated conversationsUSD 0. /conversationUSD 0. /conversationNot applicable

Onboarding Efficiency: Third-Party vs. Official Providers

Third-Party (Chat API)Official (360dialog & Twilio)Account approval periodInstant1 – 2 weeksTemplate message approval periodNot applicable< 48 hours

Chat API Onboarding:

1. Download Business App (iOS/Android).
2. Scan QR code with the app for setup.

360dialog Onboarding:

1. Provide a new or existing business number (Skype number or current Business number).
2. Fill in the applicant form and provide credit card info (USD $25/month).
3. Connect Facebook Business account and create Business profile.
4. Generate API key for connection.

Twilio Onboarding:

1. Create a Twilio Account: Sign up for a Twilio account and apply for a virtual number for your Business account.
2. Facebook Verification: Submit your business registration documents to Facebook for verification and approval. This process typically takes 1-2 weeks (refer to Twilio’s guide for details).

Template Message Approval (After Account Approval):

Usage: Official BSPs vs. Chat API

OfficialThird-partyOptimal company sizeMedium to large enterprisesSmall to medium businessBest forMarketing, sales, customer support, updates, and moreCustomer support & notification update

• Verified Business Profile: Establish trust and brand identity.
• Interactive Buttons & List Messages: Enhance user engagement.
• Personalized Promotions: Targeted marketing through broadcasts.

• Free Tier: user-initiated conversations per month (varies by provider).
• Competitive Pricing: Lower costs compared to Chat API*.
• Broadcast Capabilities: Send bulk messages without restrictions.
• Green Tick Verification: Enhance brand credibility (subject to eligibility).

Business API Provider Comparison

Are you interested in learning more about two-way communication service? Contact us today to secure an expert consultation!

FeatureChat API* (No Longer Available)Official (360dialog & Twilio)Verified green badgeNot availableAvailableMonthly costUSD29*360dialog: USD25 /monthBest forCustomer support & notification updatesMarketing, sales, customer support, updates & chatbotsOptimal company sizeSmall to medium businessesMedium to large enterprisesAccount approval periodN/A1 to 2 weeksMessage content sentNo limitationTemplate message approval requiredBroadcast messages /day
(5 sec interval /message)Instant, no limitation (increases with approval) groups & user profilesSupportedNot supportedNew numberNot required360dialog: New or existing
Twilio: New virtual numberVirtual number costNot applicableUSD 6 – 15 /numberTemplate message approval periodNot applicableWithin 48 hoursUser-initiated/ service conversationN/AUSD 0. /conversationBusiness-initiated conversationN/AUSD 0. /conversation (old); USD 0. – 0. /conversation (June ) internet connectivityAlways requiredNot required Business App connectivityAlways requiredNot required web/ desktopMust be connectedNot applicableExisting contacts & conversation hsitorySaved & importedSaved & imported

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