Knowing what is an SMS notification and how to use it in your business is vital information many company owners ignore. Since SMS notifications rank as probably the most effective communication method with clients – despite other apps on today’s market – isn’t it time you learn more about it? Let’s discuss this communication channel in-depth, to help you turn it into a powerful tool for your brand.
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Firstly, SMS stands for ‘short message service’ and it’s been around since the 1990s. Despite some viewing it as ‘old school,’ it gained popularity over the years. Today, it’s a handy marketing tool and communication medium to share information, whether it’s for personal or professional use.
An SMS is a text message, sent to a mobile phone number. When the message reaches the recipient, a notification will appear on the screen – usually even in lock screen mode – notifying the user there’s a new message. So, with SMS marketing, there’s no chance a member of your target audience won’t be aware of your attempt to communicate.
SMS messaging can take place between mobile phones or from a marketing platform to the numbers on a contacts list. This is where services like Textback.ai come in handy. With mass texting options and automated messaging, you can reach a large group of clients, with minimal effort or time wasted on your part.
SMS notifications can be beneficial for many businesses in almost any industry. For one thing, no matter who you’re dealing with – clients, partners, investors, or patients – chances are they regularly use cell phones on a daily basis.
When you send SMS notifications, it’s almost guaranteed that they’ll see the SMS alerts and open them within a short period of time after receiving the SMS messages. After all, 98% of SMS text messages are eventually read, with 95% of this taking place within just 5 minutes of getting notifications.
Businesses in the e-commerce, retail, or banking sector, can all incorporate these notifications in their strategies. Even in the healthcare industry, there’s much to be said for using it to stay engaged with patients and deliver better care.
For use in both general communication and SMS marketing campaigns, the text message carries value.
It’s worth creating a culture of using SMS text messages, and push notifications because you could be missing out on these advantages.
These days, most people have their mobile devices with them throughout the day. So, when you utilize SMS notifications, you can be sure most recipients will look at your message. They’ll also see it sooner than many other marketing messages, since most people look at their phones at least every two hours.
While digital marketing does have its place, your customers don’t need access to Wi-Fi to get your SMS messages about promotions or other vital text updates. More people may see the text messages than some website banners or social media ads you spend hours creating.
Modern consumers would actually prefer it if businesses send more messages via SMS. If you use it to keep them up to date on progress or promotions, they feel they’re kept in the loop. Response rates are higher because consumers would rather text than call your office. So, why not make it easy for them and make sure they can just hit “Reply”?
As a result of other benefits, your SMS messaging system can eventually have a positive effect on your revenue. When including it in your list of marketing channels, it becomes effective in generating leads, thanks to fast, direct communication, especially when using a personalized approach.
To manage a business effectively, you must be relevant to your target audience. And in the current market, if you’re not using mobile phone-based marketing, you may be at risk. You should use it as part of your methods to inform, market, and engage, or you’re losing out on a large piece of the market share in your industry.
There are over 6 billion smartphone users in the world, and that figure can reach over 7 billion in 2024. The use of a mobile phone is simply too common in today’s society to ignore when creating business plans and marketing campaigns.
Apart from initiating communication with text messages, you’re also very likely to benefit from it in the long term. For example, in the retail industry, as much as half of the consumers who respond to one of your SMS messages will turn into customers who commit to a sale.
Even with email marketing, you send messages in the hope of someone opening an app or checking their inbox and that your message doesn’t end up in the “Spam” folder.
By using personalized messages, as is possible with the services that Textback.ai provides, you can even improve your customer relationships. This personal angle can spark an emotional connection with your brand, which builds trust and loyalty to your business.
Finally, it’s affordable, quick, and easy to use, empowering you to stay engaged with your subscribers, customers, or users, even in real-time. SMS notifications are a smart, time-saving, and cost-efficient channel to use with customers.
Some SMS notification suggestions you can use include but aren’t limited to:
Of course, as with other channels you use for communication or marketing, how you use it also affects its efficiency. With SMS marketing, you want high response rates and ensure yours gets noticed rather than some other text message from a competitor. To ensure this, keep SMS messages as short as possible and personalize them to spark more engagement.
These SMS marketing best practices and communication examples will give you an idea of the efficient use of this great channel:
Although push messages and SMS contain text messaging, they have different sources on a user’s mobile device.
They differ in terms of visibility since a push notification often disappears after a user viewed it. The user may even accidentally close it. This makes it easy for communication to get lost or forgotten. In contrast, an SMS stays in a person’s message inbox until it’s deleted.
Note that you need to give the necessary permission to use SMS as a communication method with someone. Privacy laws in many countries require people to opt-in before you can add them to your text messaging contact list.
Various aspects of using message notifications can help your business grow. It starts with the fact that it’s an affordable marketing tool, which even small businesses can afford. And since vendors like Textback.ai offers free trials, a startup often doesn’t even have to spend anything to start getting returns.
Without paying a lot of money, with text messaging you have an effective tool to reach and engage an audience, in order to obtain more leads. By putting your information in their hands regularly – much easier than when using email – you’re becoming a more recognizable brand. Thanks to the proven high engagement rate of customers after they receive notifications, you can bargain on turning leads into committed customers.
If you prioritize SMS messaging and use automated services, your brand will also seem very accessible. Of course, you should combine this with other marketing tools like your website, app, and social media channels. What you need to keep in mind is that you need multichannel approaches for optimal outcomes. In other words, you can reach your customers, and advertise your brand by utilizing both conventional and modern strategies.
In light of how important it is to use SMS notifications, is it time to upgrade your infrastructure regarding this communication medium? Textback.ai makes it easy for companies to get maximum returns, with minimal effort to you.
Our professionals can assist you with 2-way conversations to improve communications with your team, your customers, or leads. Mass texting simplifies reaching most of your audience. With automated messaging or a few clicks of a button, your important SMS can reach hundreds or thousands of individuals. Tracking results are vital in order to confirm success and improve outcomes. This is why we enable live analytics and offer enterprise-level tracking.
So, why not try a free trial? Plan your first SMS notification services with Textback to start benefiting more from SMS marketing campaigns.
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TRY NOWIn eCommerce, effective communication is indeed one of the most important things to win customers’ trust and build brand loyalty. Online businesses use multiple channels to connect with their customers, and text message (SMS) is one of them. In this blog post, I will cast light on What is SMS notification and how it can benefit your business.
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The number of mobile devices around the world has been increasing in the last few years and is expected to grow more in the future. According to Statista, there were almost 15 billion mobile device users, which is expected to surpass the 18 billion milestones by 2025. The projections assert that we are heading towards a mobile-first eCommerce world, where businesses need to focus more on mobile users.
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SMS or ‘Text Messages’ pop up to be the best method to connect with mobile customers when we think of various communication channels. Leading eCommerce businesses such as Amazon and eBay are already leveraging the convenience of SMS to connect with customers.
Let’s understand what does SMS notification mean in Magento 2 & how it can help your business.
Short Messaging Service (SMS), also known as ‘Text messaging service’, facilitates sending short messages (up to 160 characters) to mobile devices over the cellular network. It is one of the most convenient and easiest methods of communication for businesses to connect with their customers as it is not dependent on the internet, unlike email.
By default, Magento 2 does not support sending SMS notifications. However, the store owners can implement such functionality by installing a Magento 2 SMS notification extension.
Magento 2 SMS notifications enable the store owners to send various alert messages to the customers. This includes sending SMS alerts for various order updates, transactions, profile updates, OTP verification, and marketing purposes. Furthermore, the SMS notifications can also be used to send text alerts to the store admins regarding customers’ various activities in the store.
Some of the popular examples of Magento 2 SMS notifications are explained below:
Explore our Free Magento 2 SMS notification extension now to implement all the above-mentioned SMS notification functionalities in your store.
Are you still thinking about whether Magento 2 SMS notification is a great choice or not? Here is how SMS notification can help your store.
As mentioned earlier, the number of mobile device users around the world is increasing with each passing year. SMS notification is the best way to leverage the benefits of the increasing number of mobile phone users for your online store. This can be the best choice for making your store ready for mobile users.
The SMS notifications attract more attention from the customers as compared to other channels such as email because of their high open rates. The open rate of SMS notifications is 98%, as per the reports, which means that 98 out of 100 SMS notifications are read by the customers. On the other hand, according to MailChimp, the average open rate of emails is 21.33%, whereas the average click rate is 2.62%.
SMS is a time-efficient method of communication. It uses a cellular network and does not require any kind of internet connectivity to operate. Therefore, the messages are delivered in no time to the customers.
Short messaging service (SMS) is a highly reliable method of communication due to its simplicity. Unlike other channels such as email, the notifications are delivered in real-time with a high success rate. It is likely that your email notifications may hit the spam folder or fail to reach the customer on time due to connectivity issues, but that’s not the case with the SMS. They are delivered to the mobile phone as soon it is connected to the cellular network.
Using SMS notification for your eCommerce store is both cost-effective and efficient. It may get even cheaper if you choose to buy the SMS plans in bulk. All you need to do is choose the best SMS gateway provider and choose the bulk plan as per your business requirements.
Implementing SMS notification functionality in your Magento 2 store can benefit your business in multiple ways. Some of the benefits of using Magento 2 SMS notifications are listed below:
Adding Magento 2 SMS notifications to your store can help you notify the customers about each and every update on their order. This can palliate the anxiety of the customers waiting for the updates after placing the order. Implementing SMS notifications in Magento 2 can improve customer satisfaction, build trust, and drive customer loyalty, which can result in more returning customers over a period of time.
Fake registrations and spam account creation are one of the most common problems faced by online store owners that can eat away the resources. This can be prevented by adding an SMS OTP verification feature in the Magento 2 store. Using Magento 2 SMS notification extension, the admin can make the OTP verification mandatory for account creation and order placement, which can prevent fake orders.
Customer reviews are important trust-building factors in eCommerce. The store owners can leverage SMS to send review reminder notifications to the customers. The extension facilitates the store owners to send SMS notifications to remind the customers to leave product reviews after a specific number of days from the purchase. Enjoy the tremendous benefits of customer reviews in your store by implementing SMS notifications in Magento 2.
The SMS notification in Magento 2 is not just for the customers! The store owners can also use the Magento 2 SMS notifications to stay updated with the customers’ latest activities in their store, such as order placement, customer inquiries, reviews, etc. This can speed up the business operations such as order processing and can lead to more efficient order processing.
In conclusion, SMS notification is one of the best ways to connect with customers for online businesses. It is a quick, efficient, and highly affordable way to communicate in this mobile-driven world. If you are an eCommerce business owner, you can not miss using SMS notifications for your business.
I hope after reading this blog post, you’ll have a clear idea of what is SMS notification and how it can help your Magento 2 store. If you loved reading this blog post, rate this blog post with five stars. Also, don’t forget that sharing is caring; share this post with your eCommerce friends via social media. 😊
Got any suggestions or queries? Comment them down. I’d be happy to answer. 😃
Thanks for reading. 🍀
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